We believe that each person is a separate and unique world. A person is free to decide how he will appear to others and what will be stored in the depths of this individual inner world.
Our brand is about Dignity, Freedom, and Equality. We strive for every person to feel freedom, respect for their personal space, the ability to assert their rights, and to be in solidarity with others through our clothing.
Our clothing carries an educational mission through inscriptions, metaphors, and QR codes, which are part of its design. QR codes lead to informational materials about human rights and fundamental freedoms. Therefore, we believe that everyone who wears our clothes can be an ambassador in promoting knowledge about human rights.
Another feature of our brand is that it is transformable clothing. Every person is free to choose a particular design and express themselves through transforming their clothing according to their mood, desire to express their own opinion, or position.